“The money’s in the list” is a phrase often quoted by internet marketers, but for good reason. If you don’t have a way of collecting email addresses through an opt-in form on your site, then you are leaving a lot of money on the table.

When people visit your website and leave without buying anything, you may never get the chance to sell to them again if they don’t come back to your site. However, if people opt in to receive more information from you through occasional emails, then you can send follow-up messages, and dramatically increase your chances of making a sale in the future.

There are many ways of building a list, but in this article I want to focus on a strategy often overlooked by the majority of marketers, and that’s through Ebay. When you see listings for $0.01, there’s a good chance the seller is using backend sales tactics or trying to encourage you to join their newsletter, otherwise they would be losing money for every sale, due to Ebay’s fees being higher than the sales price.

A good way of generating a lot of sales, and therefore potential subscribers is to get your hands on some ebooks which offer resale rights, and listing them on Ebay. There are numerous sites where you can pick them up, often for free. If not, there are membership sites, where for a one-off fee you can get access to hundreds of ebooks all with resellers rights, or you could of course buy one of these ebooks offering resellers rights on Ebay, often at a ridiculously low price, then resell it yourself.

Unfortunately, you won’t get rich just from selling many of these ebooks on Ebay alone, because the sellers have forced the prices down to very low levels. However, you can benefit very nicely financially from persuading the buyer of your ebook to subscribe to your newsletter or ezine.

It’s estimated that every subscriber in your list is worth $1 per month, so if you had 1000 subscribers, you could expect, on average, to earn $1000 per month. This figure obviously varies a lot depending on your sales copy, and the quality and credibility of your mailings, but even so it’s easy to see why having your own list is potentially very lucrative.

The key is to offer on your main site several quality free bonuses to each new subscriber that opts in to receive your newsletter. Then when a buyer buys an ebook from you, and you send them the email with the download link included, you can upsell your newsletter by mentioning the further free bonuses they could receive on top of the ebook they’ve just purchased, and including the link to your main site where the opt in form is located.

I’ve had great success doing this, because the majority of people, myself included, love freebies, and the buyer will be more than happy to receive extra free ebooks, on top of their original purchase, just for filling out a simple form.

The only thing to bear in mind is that the sale price of your ebook should cover any Ebay fees, although there’s nothing stopping you from offering it for $0.01 just to hopefully guarantee a sale. You will lose money on every sale, but it all depends on how much each subscriber is worth to you. If you have a top-quality newsletter or ezine with hardly any unsubscribe requests, then it may be worth doing because you are likely to make any minimal losses back many times over in the future.



By: James Woolley

About the Author:

If you have an online quilting business, a quilter’s newsletter is a smart marketing tool and is one of the best ways to promote yourself and your business.

A newsletter that contains valuable content and which is sent out on a regular basis helps to build a relationship between yourself and your subscriber. It is also a great way to bring visitors to your website on a regular basis. These visitors then have the potential to turn into customers.

Once you have decided to produce a newsletter on a regular basis, you then must commit to it. Sending out your newsletter on time every week or month shows that you are serious about your business and helps to earn respect and trust from your reader

Spend some time thinking about what information you want your newsletter to convey. Obviously you want your readers to stay informed about your quilting business or service, but if your newsletter contains only advertising material then it lessens the chance that your subscriber will actually read it and visit your website. Consider adding some worthwhile content; something that will hold the interest of the reader and make them want to stay subscribed and visit your website on a regular basis.

Once you decide that a quilter’s newsletter will add value to your site, produce one or two issues and archive them on your website so that visitors can look through them and decide if it is something they want to subscribe to. If there are no back issues for a visitor to browse through, then chances are they may not want to subscribe.

Get started publishing your quilter’s newsletter with this checklist:

Name

Select a name that is catchy and relates in some way to your business.

Content

Think about what sort of information you want your newsletter to convey. Advertising of course, but also include something to entertain or inform.

Format

What format will you use to distribute your newsletter?

Email using plain text or html

This is a simple and convenient way although you are limited by the amount of graphics you can include in your email.

HTML webpage

Adding a page to your website is another method and allows you to add as many graphic images as you like.

PDF format

Consider an ezine. PDF is a common and safe format for downloads and this method allows you some creative freedom.

Frequency

In order for your newsletter to work as a marketing tool, it needs to be sent out regularly. A guideline would be weekly or monthly. Make sure you stick to your schedule as it makes you look reliable and professional.

Managing a subscriber list

When first compiling a subscriber list, it is easiest to use a spreadsheet to store your information, however as your list grows you may need to consider using an email marketing service. These types of services charge according to the number of subscribers on your list and generally are economical to use.

Privacy Policy

Include a privacy policy with your subscription

Opt in/out

Always ensure that your reader has the option to opt out of receiving your newsletter, otherwise it could be perceived as being spam.



By: Linda Matthews

About the Author:

In this article I want to talk to you about some ways you can make money by emailing your own newsletter to your own email list. Publishing a newsletter is not only great fun, but it builds relationships and can make you some serious cash too. Lets get started&.

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but if you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they will want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This is P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase your profits.



By: Chris Haycock

About the Author:

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.



By: Mikko Korhonen

About the Author: