If you wish to be a successful Internet marketer you will want to avoid these 8 mistakes:

1. Failure to prepare properly. Many Internet marketers are simply lazy and will not make the effort to prepare properly. Refrain from being overly anxious as if you’ll miss the boat if you do not market your website immediately. Use however many days it takes to setup all the appropriate advertising accounts and advertisements properly. This will make your administration more efficient and enable you to fly through your schedule tasks effortlessly each day. The net result is that your marketing efforts will be far more productive than if you were to take a haphazard approach.

2. Failure to implement an advertising strategy. You must have a plan with well defined goals if you wish to have positive marketing results. Normal 0 false false false MicrosoftInternetExplorer4 Do not try to recreate the wheel. Find out what successful people are doing and do the same. Regarding goals, write them down. When you achieve a goal mark it as “completed” and replace it with another. By doing this very simple step you can monitor your effectiveness and progress.

3. Failure to be professional. Some of the ads on the Internet are of embarrassingly poor quality. Be professional in your business approach and in the design of your ads. If you lack the ability to produce professional ads then find a resource that can. The quality of your website and advertisements is a reflection on you. Also, when dealing with customers always be courteous and professional even when they are not. If you are professional you will shine above the rest and earn customer confidence.

4. Failure to implement and adhere to a disciplined schedule. If you don’t have a realistic schedule in place then you will not be disciplined in marketing your ads properly. Consistency not volume is the key to success in marketing on the Internet. A schedule allows you to be consistent and also forces you to be disciplined. The Internet is not a “get rich quick” environment. It takes hours of dedicated and consistent work. You must be committed to putting in the time if you wish to have good marketing results.

5. Failure to utilize the right tools. There are some very innovative tools on the Internet to make the operation of your business more efficient. Many of them are very affordable and they will save you from having great frustration. Some marketers take the approach of being a “penny wise and a pound foolish.” In saving their pennies they are losing out on making the bigger dollars. Don’t ignore the many tools which are available.

6. Failure to build a downline. Your downline is the cornerstone of your business. A downline is your customer list or they can be referrals that join certain advetising programs through you serving as an affiliate. Verious advertising sites offer you some type of compensation for bringing them referrals. Don’t ignore the value of these referrals. Some Internet marketers are so anxious to advertise their product they fail to have an understanding of the bigger picture. A big downline can save you money in your advertising and enbable you to advertise more effectively. When soliciting always get the email address of your customer for future solicitations and sales.

7. Failure to track ads. Much time is wasted on unproductive sites and ads. If you’re not tracking them you will continually work in ignorance. You must have a measure of what is working and what is not. Is the program that you are participating in yielding the desired results? Are your ads well written and effective in drawing customers? You will never have the answers to these important questions unless you track your ads. You can waste a great deal of time on poor advertising programs and bad ads if you never track the results.

8. Failure to understand the advertising medium. You must understand how each type of advertising program works if you’re going to be an effective marketer. Whether you use pay-per-click advertising or membership driven sites like safelists, traffic exchanges and text ad exchanges all have their own personality. Not only do you need to understand the mechanics of each but also the general personality of their membership.



By: Internet Survival Guide

About the Author:

With the Internet as your medium to deliver to your subscribers, you can publish your own newsletter daily. If you follow the right strategy, you don’t even have to write the content or even a SINGLE word if you wish, and your subscribers wouldn’t mind! (I’m serious!)

STEP 1 :Choose a topic

Since you will be writing your own newsletter, it is best that you choose a topic that is non-time sensitive. This will give you a lot of freedom in selecting your content since you’re not going to send out the latest news such as the latest results on the American Idol, terrorist attacks, and the like. Examples of non-time sensitive topics are jokes, insults, recipes, short stories, horoscopes, tips, and ideas.

Another great advantage of choosing a non-time sensitive topic is that you can work ahead at a time. For example, you can start compiling the content for the first 30 days in one day.

STEP 2:Format the newsletter

Assuming you’re going to send out short stories to your subscribers, how many stories are you going to send daily? Perhaps two or three short stories a day.

More short stories (or other content) give you more spaces for advertisements but this also means that you’ll have to work harder in creating or sourcing for more content.

STEP 3:Look for your content

You need to source for content which are copyright and reprint free. Search engines and article websites are good places to start. You can also source for content from article base web sites like ezinearticles.com as long as you include the author bylines.

If you are an expert on the topic, you can choose to write. However, bear in mind that it can also consume your time and effort in a long run.

You can also receive contributions from your loyal subscribers and publish them with a mention of their help. They’ll be happy to help you out.

STEP 4:Set up an auto responder

You need to set up a proper system to deliver your newsletters to your subscribers. Your auto responder must have the features that will make your daily routine of sending out, maintaining your subscriber list and adding new subscribers as automated as possible.

You can get a good auto responder system from the following:

Aweber Getresponse

STEP 5:Create your website

While this is optional, the most important component of the “Freebie” Internet Business Model is your newsletter. However, creating web pages can also open to other possibilities of making money to you in the process as you can sell advertising spaces in those pages.

When setting up your business following this Internet Business Model, you will want to think and plan through this step carefully as to whether you would want to create web pages or not.

STEP 6:Get subscribers

Here are some ways to get subscribers:

Forwards or Word of Mouth - if your subscribers like your publication a lot, they’ll likely tell their friends about it. This can be the most powerful viral tool to spread the good name of yourself and your newsletter.

Buy subscribers - you can buy subscribers from 3rd parties selling subscriber names and e-mail address. Some of them are:

Writing Articles - when you submit your free articles related to your topic to article directories such as articlemarketer.com, ezinearticles.com, goarticles.com or articlecity.com, this gives you permission to tell your readers about your newsletter. You can tell briefly about yourself and explain how your readers can subscribe to your newsletter.

Placing a subscription form on your web site - this enables you to convert visitors and passer-bys to become your subscribers. From the view of conversion rate, this method is better compared to requesting your visitors to send a blank e-mail to your auto responder address.You need to be able to make everything as convenient as possible for your prospects because they can very well be your customers.

Submit your newsletter to newsletter directories - Ezine directories are great places to promote your ezine and get targeted subscribers. Be sure to write a short compelling description of your ezine before submitting them to the ezine directories. The following is a list of directories where you can submit your ezine. You can search for more ezine directories in search engines.

While this is only the tip of the iceberg, there are still many more ways to gain subscribers.

STEP 7:Start making money!

This is how you make your money (probably the most interesting step of all steps!).

You source for advertisers who are interested in advertising in your daily newsletter. Like any daily newspaper, the more subscribers to your newsletter, the higher the advertisement rate you can charge simply because a lot of people are going to see the advertisements.

You can begin sourcing for advertisers the moment you have 20,000 subscribers or more. Assuming you have 20,000 subscribers, you can charge your advertisement rate $20.00 a day. And since you have different areas of advertising space in your newsletter, your advertising rate can also be variable.

Your advertisers make their own advertisements. Therefore, there is no need for you to do that work for them. You simply copy and paste the ads into the allocated spaces in your newsletter and send them out.



By: Ben Tiew

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