List building should always be the number one priority when beginning an online marketing business. It should go hand in hand with customer service and satisfaction.

Here is one way you can combine list building and customer service using opt-in marketing. With an opt-in e-mail list you get the chance to promote your website and products to your list of subscribers without the fear of your mail being marked as spam, since they have agreed to receive e-mails from you.

When sending e-mails to your list of subscribers it is crucial that you present you’re promotional items in a way that will grasp the interest of your subscribers to keep them wanting more. The best way to do this is to provide content filled informational articles.

Posting well written articles full of content and useful information on your blog or on article directories will help you keep a list of subscribers and aid in list building as more subscribers will be enticed to opt-in to your list. When they read the articles on your website, they will be intrigued as to what will come next. Publishing a Newsletter with up to date information and marketing tips will help keep your list of subscribers happy.

A large number of website owners and online businesses have acknowledged the importance of articles and their added benefit with search engine optimization. As more people are relying on the internet as their main source for information, providing the most accurate information to them through articles on your site will generate targeted traffic to your website. With more traffic, an increase in sales will follow; the end result will be more profit

Writing content filled articles would also build your sites reputation. If your articles are clearly written and filled with quality information you will be regarded as an expert in your field. Your articles should always be well researched so the reader will trust you. When you have begun to win their trust, they will come back to you for more information on that topic in the future. 

Once you have won the loyalty of these customers, they may decide to opt-in to your list to receive emails from you If you keep giving them the answers they need, they will gladly look forward to receiving your newsletters, tips, as well as other promotional materials to keep them up to date. Some of your subscribers might even forward your newsletters and tips to other coworkers and friends which could act as a form of viral marketing.

Providing links in your newsletters, articles, or blog posts will make it easy for readers to go to your site when they want more information.

Readers that click on your links will have the opportunity to opt-in to your list, and you will build an even bigger list of subscribers.

Always keep your list of subscribers happy and wanting more of your newsletters and promotional materials. Keep writing quality articles, newsletters, and regular blog posts. If you are not too good at writing, or if you just don’t have the time, outsourcing the work to experienced writers is also an option. This is an investment that will pay for itself in time.



By: Rich Rollend

About the Author:

Copyright (c) 2008 Titus Hoskins

One of the most important factors to online success is list building. No matter what goals you’re pursuing with your online activities, building a good healthy contact list is vital for a successful outcome.

List building plays a major role in developing good relationships with your site’s customers, clients and visitors. It can be used to get more traffic, leads and sales for your site or business.

For these reasons contact building should be high on your list of priorities when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set-up as long as you understand two simple, yet well-proven principles of list building.

To be really successful, your list building must incorporate these two key elements. Without these two main ingredients you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand and utilize these two factors in your list building.

Any list should have these two key elements:

1. Value -

Your list should have value. It should offer something valuable to the one subscribing. It should offer important information, quality content, special deals/discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.

Subscribers join a list for the benefits it will bring them, whether it be valuable content, special deals or a connection to an expert in their area of interest; your list must have value for the subscribers. They must benefit from joining your list.

If you’re building a list, just write down all the benefits someone would receive from joining your site or list.

- receive important information

- get special valuable content

- receive special deals/discounts

- get training videos/workshops

- get timely announcements or news

Make these benefits your main selling points when you’re building your list. Don’t forget there may also be a psychological reason for joining your list - many people like being part of a group or membership site. It’s human nature, we all want to be emotionally involved with certain topics or causes, so don’t ignore this aspect when building your list. Everybody likes to feel included - lists can fulfil this emotional need.

Simply give your subscribers something of value and you will build your list quickly and easily.

2. Free

Whatever you offer - make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, ebooks, discounts, prizes… everybody loves a free gift. Just make them an offer they can’t refuse.

Some marketers argue that giving away free items will attract the “wrong kind” of customer or subscriber - people that will never buy anything because they will expect it to be free. But this has more to do with the nature of your gift and the kind of contacts you’re building - giving away free buying guides on how to purchase real estate, fast cars, LCD TVs, laptops… will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to incorporate the free element correctly.

Besides, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling. It is one of the most effective ways to build your list quickly and easily. Just make sure you’re giving away something of value to the person receiving it and they will turn to you, time and time again, to find what they’re looking for on the web.

So the next time you’re building a contact list make these two key elements the center of your activities. Just remember “give them value and make it free” and you should have no problems with list building.



By: Titus Hoskins

About the Author:

Learned About Opt In One important home business marketing tool is your email list. List building is an important part of having a successful Internet business. There are certain elements of building a list that will determine whether it is a responsive one or not. In this article I want to talk about four critical lessons I have learned about list building.

The fact that you are requiring people to opt in to your list is an important point. There can be no doubt that they want to be on your list because you are requiring them to fill out a form, and then that they confirm their intentions by clicking on a link in their email.

The second point is critical. For more help visit to: www.build-huge-list.com. By requiring those to click on the link they now become a double opt in subscriber.

Many Internet marketers do require this and although it will cut down on the number of subscribers you get, it will strengthen the quality of the ones you do have. It’s up to you whether you make it double opt in or single opt in, but the fact that people are giving you their contact information confirms their intentions.

It is important that you use an auto responder that can get the job done. By that we mean it will get the messages through spam filters and into the mailboxes of your subscribers. There are different levels of quality auto responders but many of the large Internet marketers today use Weber and Get Response. That should tell you something right there.

The way you build your list should start with eye appealing splash pages. This is the easiest home business marketing on the Internet because it allows you to focus on getting the splash pages out where they can be found.

You want to concentrate on features and benefits when building the splash page. Features are what a person will get from subscribing to your list. Benefits or how it affects them specifically. Keep it short and then direct your reader to fill out the short form and click the submit button.

Having an opt-in subscriber is just the first step in building a quality list. For more detail go to: www.mailing-lists-manager.com. You often read about the importance of building relationships with the people on your list and this is very true.

A list is more than just a group of names and email addresses. By making yourself a friend of the people who are subscribing you become a trusted business partner. This is critical in home business marketing and will increase the amount of sales that you make to your subscribers over the time that they are on your list.



By: sunny

About the Author:

The first aspect is growing a list, and all things being equal, the bigger the better. But when the focus is only on building a bigger list, it is easy to forget about responsiveness and allow just anyone to subscribe. When one builds a list just for the sake of the numbers, responsiveness often goes down.

The second aspect, of course, is responsiveness. A list must be developed from a source of buyers and then cultivated.

So it is important that you steer clear of list building via buying lists or simply getting on a bunch of lists and putting their owners on your lists. You don’t read their emails, nor do they read yours. Go for buyers when list building!

So what are the top 5 techniques for building a list?

In order of my preference:

1) Article marketing. This really works. I write a lot of articles, and track my responses, and my list is growing as a direct response of the articles I write and send out. Simply write articles on your product’s topic, send the articles to several of the article directories online today, and watch your subscriber count go up.

2) Google Adwords. This really works. People who search on Google are buyers. Yes, it is expensive, but if you are willing to work at it, you can develop a campaign that produces a return on your money. The thing with Adwords is that you cannot just find 100 keywords and write an ad and bid a random amount. You must study the tracking numbers, rotate different ads for effectiveness, and bid effectively. Know what your cost per subscriber is, and your revenue per subscriber.

3) Ezine advertising. The key with this is testing. Some ezines go out to unresponsive lists, others to highly responsive lists. The only way to find this out is to test. Put tracking links on every piece of advertising you do.

4) Search engine results. This takes a lot more time, but when you build links through the article marketing, you will generally move up in search engine rankings. On one of my sites, the bulk of my sign-ups are via the search engine (I am number one for one keyword in Yahoo and number two for that keyword in Google) and I hardly do anything for that site.

5) Put an opt-in form on every page of your website. Offer whatever it takes to get subscribers. If they arrived at your site via either of the 4 techniques above, they are buyers. Get them on your list, and mail them regularly.

Bonus tip: If you do not mail them enough, they will forget who you are, so mail at least twice a month, preferably once a week.



By: Sean Mize

About the Author:

Are you new to list building? If so, how’s it going for you? I mean, how quickly is your list growing? If you haven’t gotten your list building up to the pace you want, let me offer three great solutions:

1. Create a report and give it away for signing up: You can buy private label rights articles or use some articles that you wrote yourself, then compile them into a report. You can offer it on your list building page, just above the opt-in box or as the primary copy on the page. It really doesn’t matter. Either way, you’ll see your opt-ins increase dramatically, just because you’re giving something away.

2. Try co-reg: Co-registration involves advertising your newsletter, ezine, or mailing list alongside the ads of others. There can be any number of sites advertised on one page, and it all depends on the service you try as to whether or not it’s targeted to your niche. List Hero is my co-registration service, and it is targeted to your niche. You design your ad, which his like a classified ad with a headline and a short sentence or two of description, and the co-reg site then gives you a bit of HTML to put on your web site. Your ad will appear there and on other web sites, along with about 4 other lists in your niche. There are other co-registration services that charge you, but you don’t have to advertise on your site or anywhere else. You design the ad, and they do the advertising for you. You can decide how many subscribers you want each month, but the more you buy, the more they cost.

3. Find a good joint venture partner: It’s not hard to make deals with other business owners in your niche. Just be sure that they have a sizable list to share and a product to sell. Then, tell them, “I’d like to do a teleseminar and sell your product to the people who attend. Would you be interested?” When they agree, you set up a list building page, just for that event, and you ask the other person to drive their list members to it by announcing the teleseminar to them. Voila! You’ll have your list building very quickly.

List building is the most important thing you need to do, and you need to work on it every single day. If you have a decent advertising budget, then you might want to think about using paid co-registration, which is like list building on rocket fuel. If you’re adventurous and are looking to form long-term relationships with other business owners, then think about doing joint ventures. But if you’re just starting out, don’t know a lot about marketing yet, and don’t have a very big budget, then you may want to consider offering a free report on your list building page. Whatever you decide, just don’t hesitate, start one of these three methods today and watch the size of your list increase almost instantly.



By: Tellman H. Knudson

About the Author: